WORK / IDAHO
From websites and branding to search visibility and digital marketing, we help businesses build a stronger presence, reach the right people, and grow with intention.
Idaho Bar is an established neighborhood bar in New York City’s East Village with a loyal local following, weekly events, food, drinks, and private party offerings.
But its digital presence wasn’t making it easy for potential customers to discover everything happening at the bar. The website needed a stronger visual identity, clearer information, better mobile usability, and a structure designed to support local search.
The business also needed a more connected digital strategy across its website, Google presence, events, and ongoing promotions.
Simplified navigation and a mobile-first experience make it easy for visitors to quickly find menus, hours, events, happy hour details, and contact information.
A darker, more atmospheric visual direction brings the personality of the physical space online while keeping the experience approachable and easy to navigate.
The website structure, on-page content, metadata, schema, and Google Business presence were optimized to strengthen visibility across local search.
Dedicated content for recurring events, specials, and promotions gives both customers and search engines more ways to discover what's happening at Idaho.
"Working with Sara at Joylua has been incredibly rewarding and fun. Joylua has grown my business through social media and web design (daily inquiries now!) and I’ve learned a ton in the process. Highly recommend."
– Jacob Salas, Idado
